The Bread Game

If you came in to Pannifer's Bakery to buy bread yesterday, you'd have gotten it for free.

Yes, indeed, we do still play The Bread Game. It's a way for us to get people talking and to thank our customers for coming in. That's the marketing-speak reason. Most of all, we play it 'cuz it's fun!

Making people smile because they're getting their bread for free beats trying to write attention-grabbing ad copy that might not even reach our intended audience.

So thanks to all who played. And those of you who missed it - better luck next month!