Friday, November 24, 2006

The Bread Game

If you came in to Pannifer's Bakery to buy bread yesterday, you'd have gotten it for free.

Yes, indeed, we do still play The Bread Game. It's a way for us to get people talking and to thank our customers for coming in. That's the marketing-speak reason. Most of all, we play it 'cuz it's fun!

Making people smile because they're getting their bread for free beats trying to write attention-grabbing ad copy that might not even reach our intended audience.

So thanks to all who played. And those of you who missed it - better luck next month!

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